Hard Rock to Engage Atlantic City With Constant Music
If You LOVE Music, Then Atlantic City is About to Boom!
Atlantic City’s newest casino promises to flood the city with live music.
The music-themed Hard Rock casino opening this summer promises to become an East Coast musical mecca, with over 200 nights of live music in its first year.
The global gambling, entertainment and resort company is also enlarging the concert venue at the former Trump Taj Mahal to fit 7,000 seats, up from the 5,200 it formerly held.
The CEO is bullish on AC because he knows Atlantic City well.
Jim Allen, CEO of Hard Rock International and a veteran Atlantic City casino executive, promised an audience last week at a local church that the new casino will offer more live music than Atlantic City has ever seen.
“When’s the first time someone has done 200 shows in Atlantic City?” he asked. “When’s the last time you saw entertainment on a night other than Saturday in Atlantic City? We’re going to make that commitment.”
“Bringing entertainment into the city mid-week at off-peak times will be a particularly persuasive reason for visitors to consider extending their stay,” he said. ”
This may be the biggest thing that will hit Atlantic City in years
Hard Rock boasts the world’s largest collection of music memorabilia, some of which has already made its way into the still unfinished Atlantic City facility. Items include a dress worn by Mariah Carey, a jumpsuit worn by Whitney Houston and an acoustic guitar autographed by Jon Bon Jovi.
Allen said the live shows will range from top A-list performers in the Mark Etess Arena (Hard Rock is keeping the name of the venue in honor of the former Trump executive who died in a helicopter crash before it opened) to clubs or smaller performance spaces inside the casino.